Thursday, March 09, 2006

BetaNews | XM to Put Ads on Some Music Channels

Clear Channel is tainting FM.

Thanks to a newly negotiated settlement, XM Satellite Radio will no longer be able to claim its music channels are completely commercial free. Four of its channels, programmed by media giant Clear Channel Communications, will now include advertising as part of the deal.

Commercials are not completely foreign to XM -- it does run ads during breaks on its talk radio stations, as does Sirius. However, the addition of commercials to music stations is an anathema to a policy instituted by the company two years ago.

http://www.betanews.com/article/XM_to_Put_Ads_on_Some_Music_Channels/1141841479

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